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- Industry video game actors pass agreement with studios for AI security</p>
<p>Danielle BroadwayJuly 10, 2025 at 6:01 AM</p>
<p>By Danielle Broadway</p>
<p>LOS ANGELES (Reuters) -Hollywood video game voice and motion capture actors signed a new contract with video game studios on Wednesday with a focus on artificial intelligence protections, the actors' union, SAG-AFTRA, said in a press release, ending a near year-long strike.</p>
<p>"AI was the centerpiece of our proposal package," video game voice actor and member of the negotiation committee Sarah Elmaleh told Reuters after the new agreement passed.</p>
<p>Elmaleh, a voice actor for popular titles like "Final Fantasy XV" and "Call of Duty: Black Ops III," said she knew it was crucial to ensure there was a baseline for how to ethically use AI in the gaming industry.</p>
<p>The new protections include consent and disclosure requirements for AI digital replica use and the ability for performers to suspend consent for the generation of new material during a strike.</p>
<p>"This deal achieves important progress around AI protections, and progress is the name of the game," SAG-AFTRA President Fran Drescher said in the guild's statement.</p>
<p>The deal applies to video game studios Activision Productions, Blindlight, Disney Character Voices, Electronic Arts Productions, Formosa Interactive, Insomniac Games, Llama Productions, Take 2 Productions and WB Games.</p>
<p>The new Interactive Media Agreement, which goes into effect immediately, was approved by SAG-AFTRA members by a vote of 95.04% to 4.96%, ratifying the deal and ending the video game strike, which had been suspended pending ratification.</p>
<p>The new contract also offers more performer safety measures, which was a specific concern for motion capture video game performers.</p>
<p>"There are folks who not only give their voices to these characters, but their bodies, and they put their bodies on the line for these characters," Elmaleh said.</p>
<p>Motion capture actors will have medics available during high-risk jobs.</p>
<p>The deal also provides compounded increases in performer pay at a rate of 15.17% upon ratification plus additional 3% increases in November 2025, November 2026 and November 2027.</p>
<p>The work stoppage of video game voice actors and motion-capture performers started following failed contract negotiations focused around AI-related protections for workers, bringing about another work stoppage in Hollywood following the dual writers' and actors' strikes in 2023.</p>
<p>The strike brought a larger call to action across Hollywood as people in the industry advocate for a law that can protect them from AI risks.</p>
<p>The NO FAKES Act, a bipartisan bill in Congress which would make it illegal to make an AI replica of someone's likeness and voice without their permission, has gained support from the SAG-AFTRA performers union, the Motion Picture Association, The Recording Academy and Disney.</p>
<p>(Reporting by Danielle Broadway; Editing by Christopher Cushing)</p>
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