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- How Elvira Anderfjärd and Luka Kloser Molded Addison Rae's Debut Album Into a Breakthrough Hit: 'It Wasn't About Impressing Anyone'</p>
<p>Mike WassJuly 10, 2025 at 2:25 AM</p>
<p>After years of navigating the male-dominated world of pop production, there's a pleasing poetry to Elvira Anderfjärd and Luka Kloser's breakthrough being an idiosyncratic dance-pop album built on undiluted femininity and shared taste. The project in question: Addison Rae's "Addison," a 10-track calling card that crashed into the Billboard 200 at No. 4 and transformed the TikTok star into pop's new it-girl seemingly overnight.</p>
<p>The success of "Addison," which Anderfjärd and Kloser produced without external input, also launched the Swedes as a legitimate production dream team. "That is a very kind statement," Anderfjärd, 25, tells Variety. "If that's true, it feels fucking great." Together, the real-life BFFs helped bring Rae's creative vision to life — not by following trends, but by trusting each other and following their pop instincts.</p>
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<p>"It always felt really fun," Kloser, 27, says. "We made what we always wanted to make. So to have this be our production breakthrough, whatever you call it, has been really nice because it feels so us." For Anderfjärd, the alternative would've been creatively soul-crushing. "I think it would feel horrible if people looked your way because of a sound that isn't really you," she says. "And this is so purely what we love."</p>
<p>Their unique pop sensibility is part of what made Addison resonate with both fans and critics alike. A blend of dreamy synths, Y2K glitter, and darkly humorous lyrics, the album nods to Britney, Madonna, and Janet, while carving out a nihilistic, post-pandemic tone that is wholly Rae's own. The magic, it turns out, came from how naturally it all came together. There was no master plan and no sonic mood board. Just vibes.</p>
<p>"The initial session was just a classic one-off," Kloser recalls. "Addison had been told by a mutual friend, 'You should work with those girls — you're all the same age and like the same kind of music.' That first day we wrote 'Diet Pepsi,' and we were like, 'this feels effortless.'" The ethereal pop anthem, which channels, and was later championed by, Lana Del Rey, also felt like a hit. Which it proved to be, soaring to No. 54 on the Hot 100 and going platinum.</p>
<p>More surprising perhaps was the critical response. Being taken seriously for their art has proven elusive for many a social media sensation, "Diet Pepsi" ended up a year-end critical darling. Rae, it turned out, was not only a viable pop star, but cool. And yet, that noise never penetrated their cocoon-like recording sessions.</p>
<p>For the trio of merry collaborators, something intangible had clicked. "We shared so much taste," Anderfjärd says. "And we had this vague way of planning the sound — everything was categorized as 'water,' 'nostalgic,' 'dreamy,' or 'darkness.' We'd literally say, 'Okay, we need another dark one.' It sounds ridiculous, but it worked." In other words, they made up the rules as they went along.</p>
<p>While the producers may not have referenced specific songs, the musical DNA was there: left-of-center pop icons like Lykke Li and Lana Del Rey, plus the maximalist synth sheen of vintage dance-pop. "We were using a lot of '90s synths and analogue gear from that time," Kloser says of the album's unique sound. "As kids of the '00s, we grew up on Britney, Madonna, and Janet. We just made what we wanted."</p>
<p>Remarkably, given pop's current more-is-more approach to collaborators, much of the record was born in complete isolation — just three women building a world from scratch. "I think the intimacy of it really comes through," Anderfjärd says. "We got to know each other so well. All the funny moments you hear on the album, it's because we were actually laughing in the studio. And the vulnerable ones? Those were real conversations."</p>
<p>The female energy in the room wasn't just a byproduct; it became part of the sound itself. "Sometimes when you're working with men, there's this subtle pressure to prove yourself, to show off technical tricks," Anderfjärd says. "This was different. No one had anything to prove. It wasn't about impressing anyone." Instead, it was about creative freedom and trust.</p>
<p>"I have to thank Addison for that," Anderfjärd continues. "She really believed in us, even though we didn't have some massive discography to back us up. She trusted her gut." Kloser concurs. "It was such a cool creative bootcamp," she says. "I look back at myself before we made that record and think, 'I wasn't nearly as good of a producer as I am now.' We all learned so much from each other."</p>
<p>Their journey to this moment was anything but conventional. Anderfjärd, who started producing as young as 13 thanks to the support of her musician father, originally planned to be a nurse and just made music on the side. "I studied jazz piano in high school, but as I got older I couldn't deny it — I wanted to be a pop producer," she says. "At 20, I was so confident. I was like, 'There's no way I'm not making it.'"</p>
<p>Kloser came into the field later, dabbling in songwriting during college and eventually falling into production. "Honestly, I didn't even know what a producer was," she laughs. "I just thought songs appeared." She met Anderfjärd while making her own artist project and felt a special kind of creative chemistry. "During the pandemic, we started writing and producing for other people. Elvira and I became regular collaborators."</p>
<p>Since then, their credits have quietly stacked up: Anderfjärd has worked on songs and remixes for Taylor Swift (the Dancing Witch remix of "Willow"), Katy Perry and Tove Lo, while Kloser has cuts with Ariana Grande and Tate McRae. The duo even pops up as backing vocalists on Ed Sheeran's recent single "Azizam." But Addison feels like an aha moment — where everything finally clicked, on their terms.</p>
<p>"We always knew we loved it," Anderfjärd says of the album. "But it's kind of hilarious now that we just made the songs and were like, 'Hehe, let's see if anyone else likes it.'" The extent of the achievement is still sinking in. "To have people connecting so emotionally to it?" a wide-eyed Kloser says. "That's been the trippiest part. People have linked songs to visuals, colors, movies — things we were talking about in the room. That level of connection is the most beautiful thing."</p>
<p>The album is proof of what can happen when young female creatives are allowed to steer the ship. But if you ask them, they're just getting started. "I still feel like an underdog, and I think that's a good thing," Anderfjärd says. "It keeps you grounded." Kloser agrees. "This is all still a 'pinch me' moment," she adds. "Every single time someone sings on a track we make, I'm like, how is this real?"</p>
<p>As for what's next? NDAs prevent them from spilling specifics, but the excitement in their voices is hard to miss. They're plotting the next chapter together. Still best friends. Still pushing buttons. Still taking risks. "We're coming out of that album process thinking, 'How do we keep doing this in a way that stays inspiring?'" Kloser wonders aloud. "Because that's the point, right? Music should make you feel something."</p>
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