Sure, the idea of the raffia trend is nothing new; we love a beachy look this time of year. But thanks to a huge showing at our favorite spring-summer shows and major cosigns from our favorite brands, the natural material is shaping up to have a much bigger season than usual. It’s high time to invest before all the good stuff sells out. It all started on the runway. Chloé, Zimmermann, and Jacquemus, among others, showed raffia handbags; Gucci and Michael Kors wove the stuff into actual garments; Tommy Hilfiger even turned it into baseball caps.
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