With the loss ofAnderson Cooper, CBS'60 Minutesmay be courting a popular, yet controversial, podcaster. Sources say there is a possibility thatJoe Rogancould be in line as his replacement.
His podcast, The Joe Rogan Experience, has a wide reach, with 11 million listeners daily. It recently became more accessible on Apple and other streaming platforms.
CBS is reportedly hoping to bring Joe Rogan onboard
RadarOnlinereports that the news Joe may landon the network'slegacy news program has set off alarm bells at CBS. According to an insider, "This isn't stunt casting. It's strategy. Rogan opens a direct pipeline to the massive MAGA audience CBS has struggled to reach for years."
Last month, Anderson announced he's leaving the show after 20 years, as he seeks to spend more time with his two sons.
"You bring in Rogan and you immediately gain a core connection to over 50 percent of the country," according to a media executive. "He speaks to viewers who feel ignored or mocked by legacy media. That could solve the ratings and credibility problems of CBS overnight."
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Yet there is speculation on whether Joe joining 60 Minutes will help or hurt the show. "It's a gamble. Rogan isn't traditional broadcast talent – he's raw, unscripted, and polarizing. That could either electrify 60 Minutes or blow it up," says a source.
According to a Radaronline branding expert source, "This gives him mainstream legitimacy in a way podcasting alone never could. It's a whole new platform – primetime, institutional credibility, historic prestige. It elevates his brand from disruptor to establishment power player."
"It would be the biggest reinvention in the show's history. The question is – are they brave enough to do it?" a source questioned. Bringing his followers and possibly new viewers to the network could be a win-win, especially for Joe.
Says a source, "Rogan doesn't need 60 Minutes. But 60 Minutes might need Rogan."
TELL US – SHOULD CBS CHOOSE JOE TO REPLACE ANDERSON ON 60 MINUTES?
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